BOA

BOA (Best Of All) is a brand centered on Portuguese craftsmanship, quality and sustainability, bringing together traditional techniques with a contemporary visual language. The identity draws from the brand’s connection to local production and its material roots, using a typeface by a Portuguese type designer alongside a system of geometric and organic forms inspired by nature, craft and traditional patterns. An earthy colour palette reinforces this relationship with natural materials, while the combination of typography, illustration and photography creates a simple, honest and versatile identity where the products remain the main character.