Wild Wallflower

Wild Wallflower is the visual identity for an online shop showcasing the work of artist, and dear friend, Susana Capucho, whose work focuses on botanical and scientific illustration, particularly bees. The identity takes inspiration from the delicate and precise nature of her illustrations, combining an elegant and contemporary typographic system with a simple and understated visual language. Drawing from botanical archives and museum collections, the design has a timeless and refined feel while keeping the warmth of a small independent shop. Rather than competing with the artwork, the visual system provides a quiet framework that allows the illustrations to take center stage.